Know the field before you price. It maps who you compete with, what they charge, and where your differentiation actually holds.
Competitive intelligence is a job. Most companies either fund a headcount for it, buy it from a consultancy in project-sized chunks, or leave it undone and price on instinct. The Market Intelligence Agent is scoped to that job: same brief, same deliverables, available the day you turn it on.
A competitive intelligence analyst, plus recruiting, ramp, and the tooling subscriptions that come with the seat.
A deck that is accurate the week it lands, then ages quietly in a shared drive until the next project is scoped.
Runs the same structured workflow an analyst would, returns the same artifacts, and re-runs whenever the market moves.
Name a product and a segment. The agent identifies five direct competitors, pulls their published pricing and packaging, and maps each one against where you differentiate.
Output is a comparison matrix and a written read on the two or three positions that are genuinely contested, not a list of everyone in the category.
A live sweep of public pricing pages, release notes, and analyst coverage, checked against the battlecards and win-loss notes you already have.
Where the web contradicts your internal view, the agent flags the conflict rather than silently picking a side. Every line carries the source it came from.
Start with the Market Intelligence Agent, then add the three other agents as your pricing work grows.